Borak CX | Telcowin
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Flagship Series

Borak CX

Candid, hour-long conversations with the leaders shaping customer experience across ASEAN. Watch the full episode on YouTube, or listen on Spotify - summaries below.

Episodes

Episodes
Episode 1 · 37 min

The Hidden Capital of CRM

Joined by Jeffrey Chung, Head of Digital Financing at Funding Societies, we unpack the hidden capital behind CRM: how customer data, relationships, and everyday interactions become your biggest competitive advantage - and how Jeffrey leverages technology to enhance user experience, optimise risk management, and build partnerships that deliver faster, more accessible financing for SMEs.

Episode 2 · 59 min

AI Boom: Why It's Not Working (Yet)

Joined by Michael Bachman, Principal Global Architect & Head of Boomi's Office of the CTO, we unpack why most organisations are still stuck in AI pilot mode, and the real foundations behind successful adoption - better data, connected systems, and strong operational foundations - closing the gap between trying AI and truly operationalising it.

Episode 3 · 60 min

Are We Building Fast, or Are We Building Right?

Joined by Pial Khadilla from the Global Institute For Tomorrow (GIFT), we explore AI governance, accountability, and responsible innovation - and the challenges leaders, organisations, and policymakers face as AI becomes woven into business operations and decision-making.