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Solutions / Customer Intelligence
Social Listening & Customer Intelligence

Your Customers Are Talking. Just Not to You.

Most of what customers say about you is said somewhere you do not control: a TikTok comment, a Google review, a group chat. Social listening brings those conversations in, reads the sentiment, and routes what matters to the team that can act on it.

Conversation Pulse
AI-powered sentiment tracking
LIVE
X
Jake Miller @jake_millz · 3h

It's been 4 days and no one from support has replied to my billing dispute. This is honestly ridiculous.

Negative
Resolved in 42 min
@
sophie.threads · 6h

Ordered a backpack 10 days ago and it still hasn't shipped. Customer service keeps giving me copy-paste replies.

Negative
Resolved in 35 min
IG
raul.vibes · 1d

The product looked nothing like the photos and the quality is terrible. Not worth the price.

Negative
Resolved in 1h 20m
128.7k
Mentions monitored
2.9k
Complaints resolved
42m
Avg. response time
+23%
Engagement uplift
50M+ conversations analysed
Powered by Sprout Social
Social Listening & Customer Intelligence

Listen Beyond the Conversation

Customers are telling you things constantly: on social media, in reviews, in surveys, through support. Customer Intelligence brings those signals into one place so you can read sentiment, catch a trend while it is still small, and act on it.

Customer Intelligence Capabilities

Turn conversations into competitive advantage.

Flagship capability

AI-Powered Insights

Leverage Artificial Intelligence to summarise conversations, identify patterns, detect potential risks, and recommend actions that improve customer experience.

Data Sources & Integrations

Pull in social, review, survey, and support data from the tools you already run. No separate data pipeline to maintain.

Team Routing & Ownership

Send flagged conversations to the right team automatically, with clear ownership and SLA tracking.

Multi-language Coverage

Monitor and analyse conversations across languages and regional dialects without losing sentiment accuracy.

Custom Alerts & Rules

Define your own thresholds for spikes, keywords, or sentiment shifts, and get notified the moment they trip.

Historical Trend Archive

Compare sentiment and volume against past quarters to see whether changes are actually working.

Governance & Access Controls

Role-based access and audit trails so sensitive conversation data stays within policy.

One CXM Platform

Six moves, one loop

Every customer signal moves through the same cycle, so nothing gets lost between hearing it and acting on it.

Listen
Engage
Amplify
Serve
Analyse
Optimise

See every conversation shaping your brand.

Monitor social, reviews, and support conversations in real time, then surface the signals that need attention.

Live brand and mention tracking
Sentiment, topics and emerging trends
Early alerts for unusual spikes

Respond with context, not guesswork.

Bring comments, DMs and reviews into one workspace so every reply is timely, consistent, and grounded in who the customer is.

One inbox across every social channel
Priority, ownership and response SLAs
Customer context beside every conversation

Turn strong content into wider reach.

Plan, approve and publish across channels, then extend the best stories through employees and creators.

Cross-channel publishing calendar
Clear review and approval workflow
Advocate reach, measured

Move from comment to resolution.

Convert social mentions into trackable cases, with the order and customer context needed to resolve them fast.

Social-to-case conversion and routing
SLA and escalation tracking
Order and resolution history in one view

Understand what shapes customer experience.

Connect conversations to journeys, channels and business outcomes, so teams see what's working and why.

CX drivers and sentiment trends
Channel and journey performance
30-day executive view

Turn insight into measurable impact.

Prioritise the actions that matter, assign owners across teams, and track whether each change moves the needle.

Prioritised actions by impact
Experiments with clear ownership
Projected impact per initiative
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Social Listening · Live Signals
LIVE
⚠Spike alert: mentions of #DataOutage up 340% in the last hour, concentrated on X and TikTok.
View incident
86.4k
Mentions today
5
Platforms monitored
3
Active spikes
+12%
Positive vs last wk
Live signal feed
X
"Switched carriers because their app actually shows real-time data usage." · @dev_amira
Positive
TT
"anyone else's data just die?? #DataOutage" · @wan.streams
Neutral
IG
"Billing portal logged me out mid-payment, twice this week." · @m.rizal
Negative
Trending topics
#DataOutage billing portal data usage 5G rollout
Mentions by platform
X / Twitter38%
TikTok29%
Instagram21%
Unified Social Inbox
SLA 96%
Inbox queue
IG
Jia Tan · Instagram DM
"Can you confirm my plan upgrade went through?"
2m wait
X
Ravi K · public reply
AI draft ready · awaiting agent approval
Draft ready
f
Rohani T · Facebook comment
"Thanks for sorting that out so quickly!"
Resolved
Customer context
Jia Tan · @jia.tanz
12.4k followers · Gold tier · 2 prior interactions, both resolved same-day · historically positive sentiment
Reply workflow
Detect→Draft→Review→Publish

"Hi Jia, your plan upgrade to Family Pro is confirmed and active as of 9:41am. Anything else I can help with?"

PublishEdit
Publishing & Advocacy
RM 184k earned media
This week's publishing calendar
Mon
2
Tue
0
Wed
1
Thu
3
Fri
2
Sat
0
Sun
1
Approvals queue
TikTok · "5G rollout explainer"Awaiting approval
Instagram · customer spotlight reelApproved
X · outage status threadScheduled
Top advocates this month
1@nurul.codes
42.1k reach
2@teoh.reviews
31.6k reach
3@jaywardhana
18.4k reach
312
UGC posts captured
4.6M
Organic reach
+31%
vs last quarter
57
Rights-cleared for reuse
Social Case Management
1 escalation pending
X thread · order #10482 delay
Auto-escalated to Tier 2 · SLA breach in 12 min
Urgent
Instagram comment · coverage question
Routed to Network Support team
In progress
Facebook DM · device swap request
Resolved by AI agent, no handoff needed
Resolved
Order & resolution history · #10482
Order placed
Mon, 9:12am
Shipment delay flagged on X
Wed, 3:40pm
Case opened & escalated
Wed, 3:52pm
Public reply posted, refund issued
In progress
96.4%
SLA compliance
4m 12s
Avg. first response
CX Drivers & Journey Performance
30-day view
Sentiment trend
CX drivers
Billing & payments34%
Network & coverage26%
App experience19%
Channel performance (CSAT)
Instagram4.6/5
X / Twitter3.9/5
TikTok4.1/5
Facebook3.4/5
Journey stage performance
89
Awareness
76
Consideration
61
Onboarding
84
Advocacy
Prioritised Actions & Experiments
5 open actions
Simplify billing portal checkout flow
High impact
Owner: Priya S · CX Ops · projected -20% negative mentions
Add proactive outage alerts on X
Medium impact
Owner: Ahmad F · Social Media Lead · projected -15% coverage complaints
Auto-reply templates for shipping delays
Applied
Owner: Priya S · CX Ops · response time down 46%
Experiments in flight
Reply tone A/B · Instagram DMs+8% CSAT
Posting time test · TikTokRunning
Projected impact this quarter
Negative sentiment-18%
Avg. resolution time-31%
CSAT score+9 pts
Extend intelligence with AI

Surface the insight buried in every conversation.

AI analyses large volumes of conversations at once, detecting sentiment, surfacing patterns, and recommending action, far faster than any manual review.

Related Solution: AI & Automation
AI Conversation Intelligence
AI
Sentiment Detected
"Why was I charged for roaming I never used?" Negative
"5G keeps dropping to 4G near KL Sentral." Issue
"Activated my eSIM in five minutes, easy." Positive
Recommended action
Route billing complaints to CX Ops · 34 similar mentions this week
Business impact

What changes once you are listening properly.

The shift that matters

You Hear The Problem While It Is Still A Problem

Most organisations find out about a customer issue when the volume gets loud enough to notice - a spike in tickets, a review that travels, a churn number at quarter end. Listening across every channel as it happens moves that discovery weeks earlier, while it is still a service matter rather than a public one.

Sentiment In Real Time

Tone scored as conversations arrive, across every channel, not summarised a fortnight later.

Issues Caught Before They Escalate

Volume and sentiment shifts raise a flag while the fix is still small.

One Prioritised Action List

Scattered feedback becomes ranked themes with owners, instead of a dashboard nobody acts on.

Loyalty Backed By Evidence

Satisfaction moves for reasons you can name and repeat.

Product And Service Decisions On Real Input

What customers actually said, at volume, replaces the loudest anecdote in the room.

The business case

What listening properly is worth.

These are results reported by Sprout Social customers running connected social listening and community management. They are the argument for the budget, not for the vendor.

251%
increase in community engagement
205%
increase in overall social shares
12,000hrs
saved since rolling out connected community management
10x
increase in community management efficiency
Source: Sprout Social customer results.
Why Telcowin

Insight is only useful if someone acts on it.

Telcowin helps organisations bring social listening, sentiment tracking, and customer analytics into the tools teams already use, so insight turns into a routed ticket, a flagged risk, or a faster reply, not another dashboard nobody checks.

FAQ

Frequently asked questions

What is Customer Intelligence?+

Customer Intelligence is the process of collecting and analysing customer conversations, feedback, sentiment, and behavioural data to better understand customer needs, expectations, and experiences.

How is Customer Intelligence different from traditional analytics?+

Traditional analytics explains what happened. Customer Intelligence helps you understand why it happened by analysing customer conversations, opinions, and sentiment.

Which channels can be monitored?+

Customer Intelligence platforms monitor social media, online reviews, forums, news sites, blogs, surveys, customer support channels, and other digital conversations.

How much conversation volume do we need before insights are useful?+

Even a few hundred conversations a month surface real sentiment and recurring themes. It gets more predictive as volume grows, but it doesn't require enterprise-scale data to start delivering value.

How can Telcowin help?+

Telcowin wires Sprout Social into your existing service and CRM workflows, so a spike in negative sentiment turns into a routed case, not a dashboard nobody checks.

Related solutions

Continue your customer experience transformation.

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