Thought leadership and practical how-tos.
News, announcements, and guides on AI, CRM and digital transformation.
From Local Hero to Regional Powerhouse: Telcowin's Journey with UEM Sunrise
The project that took Telcowin from 15 people to 80 - and from digital marketing into full digital transformation across Malaysia and Indonesia.
Claudeforce: What the Salesforce-Anthropic Partnership Means for Your Business
Salesforce and Anthropic announced Claudeforce on 26 August 2026 - what it includes, what's live today, and what it means if you run Salesforce.
Read full story → PerspectiveThe USD$1 Trillion AI Opportunity - Will Malaysia Capture It?
US$115 billion of the region's AI upside is projected for Malaysia. The infrastructure is arriving - what decides your share is enterprise readiness.
Read full story → GuideThe Hidden Costs of Not Having a CRM
Running without a CRM costs more than owning one - the bill just arrives in lost deals, repeated work, and knowledge that resigns with people.
Read full story → GuideWhy Spreadsheets Break as You Scale
The workbook that ran your finance function at ten people becomes the reason your close takes nine days at a hundred. What breaks, and what replaces it.
Read full story → GuideDigital Transformation for Malaysian Enterprises: Start Where the Work Stalls
Why transformation fails at the handoffs, not the technology - and the sequence that works: front office first, one record, then AI.
Read full story → GuideHow to Improve Customer Experience Without Touching Your Brand
Three operational fixes that beat any rebrand: one record, connected channels, and a closed loop on what customers already tell you.
Read full story → GuideWhat Is Marketing Automation, and What Does It Actually Change?
The plain definition, what it replaces, where it works across the lifecycle, and what your data needs before it pays off.
Read full story → GuideHow Marketing Automation Powers an E-Commerce Journey
Mapping browse, cart, checkout and loyalty screens to the triggers running behind them.
Read full story → GuideWhy a Single Customer View Is the Real Salesforce CRM Win
The biggest CRM payoff isn't a dashboard - it's sales, service, and marketing finally sharing one record.
Read full story → GuideSales Cloud: The Beginning of the CRM Journey
Why every customer record starts as a lead - and how a disciplined start on Sales Cloud pays off downstream.
Read full story → E-BookThe RM180,000 Row: from spreadsheets to CRM
One week inside a growing sales team, and the RM180,000 proposal a spreadsheet almost lost. Chapter 1 is free to read.
Read full story → E-Book12 Major Modernisation Benefits of Integration and Automation
Why low-code iPaaS is the secret ingredient to modernising legacy systems - and 12 concrete benefits it delivers.
Read full story → CSRJom Pand.AI: An AI Literacy Workshop
How Telcowin is bridging the AI literacy gap through our Pledge 1%, one community at a time.
Read full story → CSREarth Day at Taman Tugu: Restoring Our Forest
Telcowinners joined YouthCare Malaysia and Free Tree Society to plant trees in a forest reserve in the middle of Kuala Lumpur.
Read full story → GuideDelivering Modern Customer Experience With Konnect Insights
Why omnichannel CX depends on eliminating siloed tools, and how Konnect Insights unifies listening, engagement, and AI into one platform.
Read full story →