Strengthening Healthcare Professional Engagement with Salesforce Health Cloud
Eisai Malaysia centralised healthcare professional engagement and commercial operations on a single platform.
About Eisai Malaysia
For more than five decades, Eisai Malaysia has remained committed to improving patients' lives through its human health care (hhc) philosophy. As part of the global Eisai Group, the organisation works closely with healthcare professionals, ensuring they have access to innovative medicines and the latest scientific knowledge in neurology and oncology.
As commercial operations continued to grow, Eisai Malaysia recognised the need for a more connected approach to managing healthcare professional engagement. The organisation partnered with Telcowin to implement Salesforce Health Cloud, creating a central platform that improves visibility, strengthens collaboration, and supports better decision-making across its commercial teams.
The Challenge
Healthcare professional information, field activities, and sales forecasting were managed across multiple systems, making it difficult to maintain a complete view of customer engagement.
Management had limited visibility into the daily activities of medical representatives, while forecasting and performance reporting relied heavily on manual processes. Product information and pricing were also not consistently available, making it more challenging for field teams to engage healthcare professionals with the latest information.
As the organisation expanded, Eisai required a connected platform that could bring together healthcare professional profiles, commercial activities, and reporting into a single source of truth.
The Solution
Telcowin implemented Salesforce Health Cloud to centralise healthcare professional engagement and commercial operations.
Health Cloud provides medical representatives with a complete view of every healthcare professional, including account history, engagement activities, purchase history, and previous interactions. At the same time, management gained real-time visibility into field activities, sales performance, and forecasting through interactive dashboards.
The platform also improved collaboration by ensuring medical representatives always had access to the latest product information, enabling more informed and consistent engagement with healthcare professionals across Malaysia.
Key Improvements
Business Outcomes
- Improved visibility across healthcare professional engagement
- Better forecasting and commercial reporting
- Greater transparency into field force activities
- Faster access to customer and product information
- Stronger collaboration across commercial teams
- Better-informed business decisions through real-time dashboards
Why It Matters
For pharmaceutical organisations, strong relationships with healthcare professionals are built on trust, timely information, and meaningful engagement.
By implementing Salesforce Health Cloud, Eisai Malaysia created a connected platform that gives commercial teams a complete view of healthcare professional interactions, strengthens collaboration across the organisation, and supports more informed decisions - allowing teams to spend more time building relationships and less time managing disconnected information.
At a Glance
Solutions Delivered
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Whether you're centralising field force activity, improving forecasting accuracy, or building a complete view of every healthcare professional, Telcowin helps life sciences organisations create measurable outcomes on Salesforce.