Building the Commercial Foundation for Indonesia's Digital Infrastructure Growth

About Infranexia

As Indonesia's demand for digital infrastructure continues to grow, PT Telkom Infrastruktur Indonesia (Infranexia) is building the next generation of connectivity services for operators, enterprise customers, and strategic business partners.

The Challenge

As a new organisation, Infranexia needed to establish an end-to-end sales operation within a short timeframe while supporting both B2B and B2B2X business models.

Without a dedicated CRM platform, sales activities, opportunity management, forecasting, and customer engagement relied on manual processes. Management also lacked real-time visibility into pipeline performance, making it more difficult to monitor sales progress and allocate resources effectively.

The Solution

Telcowin proposed a phased implementation of Salesforce CRM Ultimate, allowing Infranexia to establish core sales capabilities quickly while preparing for future expansion.

The first phase focuses on Sales Cloud and CPQ to activate the sales pipeline and standardise opportunity management. Future phases introduce Salesforce Maps and a Partner Portal, providing greater visibility into territories, improving collaboration with partners, and strengthening customer engagement.

By adopting a phased approach, Infranexia can begin delivering business value immediately while building towards a fully connected commercial platform.

Business Capabilities

Expected Business Outcomes

The Salesforce platform provides the foundation for a more connected commercial organisation by enabling:

• Higher sales productivity through automation
• Better customer engagement and retention
• Improved lead conversion
• More accurate sales forecasting
• Better pipeline visibility
• Smarter resource allocation
• Stronger collaboration across commercial teams
• A scalable platform ready for future growth

Industry Benchmarks

Salesforce customers have achieved:

Industry benchmarks based on Salesforce customer success. Figures shown are "up to" maximums, not guaranteed results.

At a Glance

Salesforce Solutions

Looking Ahead

The implementation of Salesforce CRM Ultimate provides Infranexia with more than a sales platform. It establishes the digital foundation needed to support future growth, strengthen customer relationships, and create a more connected way of working across the organisation.

As the business continues to expand, Salesforce provides the flexibility to introduce new capabilities while keeping customers, partners, and commercial teams connected through a single platform.