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Revolutionising data and AI for exceptional customer experiences

A half day event dedicated to showcasing how Salesforce Data Cloud can connect, federate, and harmonise your data from any product and system within Salesforce.

Telcowin and Salesforce hosted a half day summit for business and technology leaders on a single question: what becomes possible once your data is actually connected?

Most organisations do not have a data shortage. They have data spread across service consoles, marketing platforms, commerce systems, data warehouses, and line-of-business applications that were never designed to talk to each other. The result is a fragmented view of the customer, and teams making decisions from whichever slice of the picture they happen to own.

The sessions focused on how Salesforce Data Cloud addresses that: connecting and federating data from any product or system, harmonising it into a unified profile, and making it available in real time to the teams and the AI working on top of it - without forcing a rebuild of the systems already in place.

Attendees heard directly from customers and from Telcowin and Salesforce experts on what changes in practice: how unified data improves data management and governance, what it takes to get there, and how it becomes the foundation for exceptional customer experiences rather than a project that ends at integration.

• Connect, federate, harmonise. Data Cloud brings data together from any Salesforce product and any external system, without requiring it all to be physically moved.
• A unified profile changes the conversation. When service, marketing, and sales work from the same view of the customer, the experience stops depending on which team you reach.
• Better data management is the near-term win. Governance, quality, and a single source of truth deliver value well before any AI is switched on.
• AI is only as good as its foundation. Exceptional experiences come from unlocked data first, models second.

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